Great post from John Jantsch at Duct Tape Marketing about why you should start with the basics before you jump on the Twitter and other social media bandwagon.
While the odd restaurant or coffee shop may be grabbing some headlines because of their tweeting strategy, most small businesses have far greater pressing foundational needs when it comes to the limited time and resources they can allocate to marketing.
Also a great summation by Ike:
Essentially, John is saying “Don’t waste time erecting a broadcast tower if you don’t have anything effective to say.”
This reminds me of an earlier post of mine about why you don't need a blog - If you don't have anything (or the right things) to say, don't say it.
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Quick Spoke update - We're busy! Sorry for the lack of posts the last few weeks. Look for exciting news about new clients and our Sprockets program soon. Also, you may have seen our building on the cover of the St. Louis Business Journal recently, but don't worry, we're not going anywhere (and we didn't and don't own the building).
Cheers,
Brian
